Creating a more effective UX at the intersection of data, business strategy, and user needs.
Product Designer & Developer
Hello! Henrique P. here. I have 10+ years of experience in digital products, combining design, marketing, and frontend development. Formerly at Automattic (Tumblr), with experience working on global teams and fluent in English. I led UI/UX and development at a co-founded studio, and grew an independent blog into a revenue-generating product with major brand partnerships.
Some cool things I've made:
Created a blog called Aparelho Elétrico that published 300+ articles and garnered 1 million page views, and partnered with brands like Shutterstock, Udemy, and Wix.
Launched a podcast with more than 80 episodes, reaching 350,000 plays and maintaining a 4.9-star rating on Apple Podcasts.
Developed and marketed two digital products and a subscription campaign that generated regular revenue to finance the blog and podcast.
Built dozens of responsive websites among corporate sites, blogs, landing pages, squeeze pages, web apps, etc.
Co-founded a studio, leading design and development. Managed a team of designers and freelance developers.
My extensive experience in the advertising industry working as an Art Director and Web Designer sharpened my UI/UX design skills.
Kiwi Monthly Bills Tracker - Experimental Project
Experimental Progressive Web App to track fixed expenses. Users can add their monthly bills and mark them as paid/unpaid. At the beginning of each month, the bills can be unmarked to restart the cycle. Users also see a friendly message informing them whether they have a financial balance.
Problem
Many people struggle with managing their finances because they find finance apps overly complex and cluttered with unnecessary features.
Solution
The first step in managing personal finances is to record all fixed expenses. With this in mind, I created a simple, user-friendly web app designed to encourage people to track their monthly bills easily.
Tools and Technologies
React, TypeScript, Redux, styled-components, localStorage, Jest, React Testing Library, GitHub Actions, CI/CD, VS Code, VS Code, Figma.
My Role
UI/UX Design and Front-End Development.
Kiwi Stocks - Experimental Project
Experimental Web App to easily compare stocks side-by-side. Users can compare and track stock indicators for companies listed on B3's IDIV stock index. The app provides detailed information on 48 Brazilian companies through 55 different indicators.
Problem
There are numerous tools for checking stock data online. However, none allow users to compare data side-by-side or to choose specific indicators for comparison.
Solution
Develop an intuitive web app that enables users to select stocks and indicators, viewing them side-by-side for easier comparison.
Tools and Technologies
React, Next.js, TypeScript, API Rest, Redux, Tailwind CSS, localStorage, Jest, React Testing Library, GitHub Actions, CI/CD, Cron Jobs, VS Code, Figma.
My Role
UI/UX Design, Front-End and Back-End Development.
Challenges
The free API plan allows only 500 requests per month. To adhere to this limit, the app updates data only twice a week and includes just around 50 symbols.
Tools and Technologies
I'm always adding new tools to my stack, especially around Product Design, UI/UX and Front-end Development.
- Figma
- Photoshop
- Illustrator
- WordPress
- HTML5
- CSS3
- Tailwind CSS
- JavaScript
- TypeScript
- React
- GitHub
